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Breas Creative Briefs
SECTION 1: for all briefs
Project title
(Required)
Marketing code (if known at time of briefing)
Breas project lead
Carl
John
Cem
Steve
Tara
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Name
First
Last
Your email
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Other team members (we'll send them a copy of this brief)
Ash
Ciara
Emma
Kirsten
Natalie
Ian
Saoirse
Sinead
Other
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Other team member names and emails
Deadline
Project priority
High
Medium
Low
I'd like a briefing meeting
Yes
Only if MCC think it's required
Why are we doing this?
What are we trying to achieve?
Who is the target audience?
What are the deliverables?
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Are the deliverables print or digital?
Print and digital
Digital only
Print only
Will translations be required?
Yes
No
Unknown
How creative does this need to be?
1
2
3
4
5
To give us a sense of how creative this needs to be, from simple and functional (1) through to highly conceptual, pushing beyond the limits of the brand (5)
SECTION 2: Additional information for relevant briefs
Anticipated budget range
What are the key messages we need to communicate?
Do you have any reference materials?
Tone of voice
Other information and notes
File upload
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