The challenge
This medical technology start-up from the University of Oxford approached MCC to develop their corporate image and marketing collateral as they reached the point of commercialisation, and increasing exposure of their brand. They needed strong foundations that will grow with them, and present a professional, reputable look, whilst also reflecting the highly innovative nature of their product.
Our approach
Our research showed that the sector is dominated by stark, white brands with very little personality or differentiation between competitors. We created a style that is bold and dynamic, using stylised brain imagery to make it distinctive. Our work included brand development and guidelines, strap lines, responsive website, brochures and other marketing collateral.
Deliverables
BrandingDigital Design
Print Design
Illustration
Print Management
Large Format