A 25 Year Identity for Oxford University’s Department of Politics and International Relations

Oxford University’s Department of Politics and International Relations (DPIR) recently turned 25. We created a campaign to run throughout its anniversary year, spanning web, socials, print and digital media. 

After meeting with DPIR’s marketing team to learn more about the department and the impact its research has on the world of Politics and International Relations, it became clear that the identity didn’t just need to pay homage to Oxford, the home of the department, but celebrate its global reach, with almost 25,000 alumni in more than 26 countries.

Various creative ideas were explored, before landing on both a spark and globe graphic as the main elements. We used DPIR’s core brand colours – ensuring the identity was easily recognisable, while feeling celebratory of the milestone and department’s success.