A brand identity for Psychological Safety Week

Psychological Safety Week, an initiative by Pearn Kandola, aims to raise awareness of what Psychological Safety actually means and why it’s important to employees and employers alike.

It was important the identity had the right balance between the feeling of safety and professionalism, reflecting the importance of the topic while remaining approachable and warm.

The chosen concept combined P, S and W into the shape of a brain. These letters were also used as design tools, framing content and giving the identity a soft and inviting look. 

The final identity was rolled out across a range of materials, including web, social posts, video, powerpoint and a report.