Brand evolution for a medical device company
As a global leader in home mechanical ventilation, Breas produces innovative devices that transform the lives of respiratory patients. But their brand didn’t reflect that impact, or their ambition.
Rather than starting from scratch, we began by auditing the existing identity — working out what to keep and what to change. Red, for instance, turned out to be a powerful asset in a medical device market awash with blues and greens.
The refreshed identity builds on these foundation, adding new energy and personality while becoming more patient- and outcome-focused, more memorable and more impactful. A new ‘journey line’ reflects the path and story of patients, alongside a bespoke icon library and much more — all brought together in a digital Brand Hub, an invaluable resource for marketers and partners, putting detailed guidelines and assets at their fingertips.
