Healthy Lungs Campaign
Aerogen is a pioneering medical device company whose innovative technology has been used in over 75 countries.
Our challenge was to shift the conversation from technology to its human impact—highlighting the 20 million+ patients who have benefitted. While improved patient outcomes are at the core of Aerogen’s mission, they are rarely the focus of discussion.
The ‘Healthy Lungs’ campaign reframes the narrative, moving from the ‘what’ (technology) to the ‘why’ (patient benefit). Powerful, emotive patient imagery brings these outcomes to life in a striking and compelling way.
The campaign has been launched worldwide across social media, industry events, and sales interactions with clinicians. Supporting materials include graphic templates for congresses, print leave-behinds and animated content.
