Electude Main 2480x1400px

Let potential fly

Electude identified the need to refine and tidy-up their brand identity. They wanted to retain existing logos, but came to MCC to develop a new look and feel to bring their communication materials to life. Additionally, there was a requirement to build a set of ‘tools’ and clear brand guidelines to enable the team to create collateral consistently and uniquely identifiable to the Electude brand.

The new tagline – Let potential fly – verbally expresses the company’s purpose, and the visual identity grew from this starting point.

Strapline Graphic

38193 Electude Brand Guidelines Update Vis07r1 Page 18

Electude Main 2480x1400px

Swoosh 4 Rgb

Electude Words

Electude Stand 1238x800px

Electude Cover 1238x800px