Let potential fly
Electude identified the need to refine and tidy-up their brand identity. They wanted to retain existing logos, but came to MCC to develop a new look and feel to bring their communication materials to life. Additionally, there was a requirement to build a set of ‘tools’ and clear brand guidelines to enable the team to create collateral consistently and uniquely identifiable to the Electude brand.
The new tagline – Let potential fly – verbally expresses the company’s purpose, and the visual identity grew from this starting point.