Retirement is optional
Cognatum are pioneers in retirement housing. Set apart from competitors by the prime locations, handsome buildings, and beautifully-landscaped grounds. Their purpose is to enable downsizers to maintain a stylish, secure and independent lifestyle throughout retirement.
We worked with the team to build upon the brand we’d built four years previously in a new print and digital campaign. Our core objective was to encourage independently minded and more youthful people to consider a Cognatum Home. And so the straight-talking narrative was born.